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Building strong brands in a modern marketing communications environment kevin lane keller eb osborn professor of marketing, tuck school of business, dartmouth. When it comes to branding, there are quite a few reasons why it makes sense to devote resources toward a strong portrayal of operations good branding will make your. In this guide to personal branding you will learn the exact steps you need to take in order to grow your personal brand so that it can be leveraged to help your. Branding is a lot of work and expensive, too so what, then, is the value of a strong brand.Download